Build and Market Children’s Yoga Classes

yogaSource: The Daily Practice

By: Sydney Solis

Once you’ve decided which classes you want to offer for children, the next step is to schedule them and attract students. See my previous article, Reach the Growing Children’s Yoga Market. A marketing effort will do a lot to draw them in.

You’ll likely find that the most popular classes are prenatal and mother-toddler, followed by pre-school. These classes are a natural fit for stay-at-home mothers or moms who work part time. Hold them in the morning, around 10 a.m. for babies and toddlers and 11 a.m. for pre-school. Evening prenatal fits most schedules. But you may have to adjust your schedule according to your clients’ particular needs as they arise. Also consider building in yoga classes to a club or studio’s on-site child care center as a draw for parents while they take an adult yoga class.

The internet likely is the best way to market your classes. Take out a pay-per click ad on Google and Yahoo! that is set to your city’s and surrounding area’s geographic locations. There are myriad other online listings, such as Yoga Finder and TeachStreet. Also announce classes on your blog, professional website, Twitter or Facebook account. Flyers are still effective yet labor intensive and expensive. Also look for mother groups online, such as Moxie Moms.

It will take time to build up the class. For a while, there may be only a few children in class, but as word gets out, within about 6 to 10 weeks you’ll be up to 10 kids and need a break. You can have a weekly kids’ class that is ongoing as long as you have substitutes lined up. Or consider offering 6-week sessions for tots, which are typical for after-school programs. That will give busy families a break occasionally from shuffling kids around.

With children’s classes, sometimes you will have only one child. I had a built-in class because I brought my own little children and started a class with just one of their friends. So when one additional child showed up, we had an instant class. You can still teach a single child in a class, but time after time unless you turn it into a private lesson, you miss the group experience of a class and so does the child. Private lessons for children and yoga therapy for children is a field that I believe will be emerging along with the enormous increase in interest in yoga therapy for adults as well.

You may want to consider canceling if you don’t have a minimum of three children. Anytime you have more than 10 kids, you will want an assistant or will end up burning yourself out.

Elementary school children and teens are a harder draw, as there are so many after-school and other activities to compete with. But for these age groups, you can try an after-school program or one that starts around 3:30 or 4:00. Teen classes should take place after school as well or in the early evening. Also consider putting on special teen wellness events involving yoga and food.

Children’s classes may not be your biggest draw or seller, but they’re definitely an addition that will benefit the community and the children who become the fitness-oriented adults of the future.

Sydney Solis is the creator of Storytime Yoga and the author of Storytime Yoga: Teaching Yoga to Children Through Story, among other books.

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