Yoga Teacher Training – 3 Steps to Uncover Your Yoga Teaching Niche

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Outcome: Find a yoga niche

Too many yoga teachers offer the same service. There is a whole, new, undiscovered, vibrant world of yoga out there waiting for you to tap into. It’s time to find a niche and become an expert in it. The mindset is to become the best in the world in your niche. By selecting a yoga niche you will open the doors to many wonderful opportunities.

Definition of a Niche

A niche market is a focused portion of a market.

A business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.

Steps:

Step 1: Get a pen and some paper out and brainstorm ideas for your niche

For example yoga:

* for golfers
* for celebrities
* for teenagers
* for primary school children
* for people with bad backs
* for rugby players

Step 2: Once you’ve picked your ‘niche market’ spend at least 10% of your time becoming an expert in that field

For example if your niche is yoga for golfers, your activities could include:

* researching yoga postures for golfers
* compiling a list of golf clubs in your area
* contacting the head professionals at your local golf clubs

Step 3: Turn on other revenue streams

Example: if your niche is ‘yoga for golfers’ you could set up yoga…

* 1-2-1 sessions for golfers
* days for golfers
* retreats for golfers
* for golfers DVD
* for golfers DVD series
* for golfers card deck

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